Three Sticks Appoints Industry Veteran Scott Forrest as National Sales Manager

News Release ~ For Immediate Release

As Three Sticks Selectively Grows its Exclusive Portfolio, Forrest to Leverage His Extensive Experience to Expand Market Penetration Via Wholesale & Direct-to-Consumer Channels

(Sonoma, CA, August 30th 2011) Three Sticks Wines, owned by entrepreneur and investor Bill Price, announced today the appointment of Scott Forrest as National Sales Manager for the Sonoma Valley boutique winery. Forrest brings a broad range of industry experience garnered over the past twenty-plus years, including working in management at one of Colorado’s top distributors before relocating to California in 2005. During the last six years, Forrest has held both regional and national sales management positions that have enhanced his keen sense of what is necessary to establish a wine brand’s credibility.

“Each and every one of my previous work experiences — in production and service roles as well as wholesale and supplier management — have informed my sense of what brand building is all about and the unsparing effort it takes to truly succeed,” said Forrest. “I am thrilled to be working with everyone at Three Sticks. The intrinsic appeal and pedigree of the current releases speak to the commitment to excellence being made at every level. When you combine this kind of benchmark quality, with placing a premium on building lasting relationships in the marketplace, the end result is a shared sense of ownership of your brand. And with that comes market success.”

“Scott brings the type of extensive and diverse experience to the table that is so important to a small wine brand where we all wear many hats,” said Three Sticks owner, Bill Price. “His network and understanding of the business from both the winery and distributor side will be a true asset to Three Sticks. The team here is very excited to have him on board.”

Three Sticks produces small lot Chardonnay and Pinot Noir from its home site, Durell Vineyard, and a Cabernet Sauvignon sourced from mountain vineyards in Sonoma Valley, California. In spring 2011, the winery introduced its first vintage of 2008 Pinot Noir, “THE JAMES,” sourced from the Sta. Rita Hills appellation. This fall will see the release of its second vintage of 2009 Sonoma Valley Pinot Blanc. In addition to owning Three Sticks Wines and Durell Vineyard, Price is an investor in a collection of world-class vineyard sites and wineries through his company Classic Wines LLC.

To learn more about Three Sticks Wines, visit www.ThreeSticksWines.com or contact Scott Forrest directly at (707) 509-9689 or by email at scott@threestickswines.com.

High-resolution photographs and executive interviews are available upon request.

Media Contacts:

Prema Behan, Three Sticks Wines
(707) 996 -3328 / pbehan@classicwinesllc.com

Joel Quigley, Creative Furnace
(707) 495-0831 / joel@creativefurnace.com

 

 

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