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Media Contact:
Joel Quigley, Creative Furnace
(707) 495-0831 / joel@creativefurnace.com 

Winemaker Guy Davis is taking the Family’s “I’m a Davis, too!” Campaign to Social Media Networks — Bringing New Meaning to the Term “Extended Family”

(HEALDSBURG, CA, October, 20^th 2011) — First generation winemaker Guy Davis of Davis Family Vineyards, located in Sonoma County’s famed Russian River Valley, has found an effective marketing niche and asset he’s had since birth — his surname. In the United States, Davis is the sixth most common surname, right behind Smith, Johnson, Williams, Brown and Jones. As a small family winery producing handcrafted micro-lot wines, nearly every dollar is invested back into the vineyard and wine production, thus making marketing dollars scarce. It is imperative for the family to be creative in reaching new customers, and find ways to keep them loyal, to succeed in such a business environment.

“Over the years, both in the tasting room and at events, people have constantly approached me to say, ‘Hey, I’m a Davis, too!’” said Davis. “Many of these same people have become our most enthusiastic supporters. It became clear that we needed to do something special for them, so we created the Friends of the Family Wine Club, which has produced a win-win for our extended family and the winery. They get special benefits and events, and they help us build an extremely loyal following by spreading the word through their own families. Now we’ve launched specific ‘I’m a Davis, too!’ Facebook and Twitter pages to reach more Davis’ through social media.”

Davis Family Vineyards’ Friends of the Family Wine Club benefits include special discounts, exclusive Davis Family events at the winery, and regional Davis Family Reunions. The winery also facilitates virtual Davis Family gatherings and story telling through its “I’m a Davis, too!” Facebook page. On Thursday, October 27^th, Davis will host a comprehensive tasting with wine bloggers across the country on TasteLive.com, the world’s premier online tasting community. He will use the platform to share six select wines, explain his earth-friendly philosophy on farming and winemaking, and further spread the word to his “extended family” through social media. Guests may join the conversation by creating a free account on TasteLive.com and signing into the Special Events page.

Interviews and photographs available upon request.

About Davis Family Vineyards
Davis Family Vineyards is located on a ridge top in the center of California’s renowned Russian River Valley. The vineyards are farmed by earth-friendly practices and contain Zinfandel vines that were planted in 1896, and young hillside plantings of Pinot Noir, Syrah, and Chardonnay. Winemaker Guy Davis also creates micro-lot wines from a handful of select and distinctive vineyards in other exceptional regions in Northern California. The winery’s tasting room is located on 52 Front Street in Healdsburg, California. To schedule a tasting, purchase wines, and find out about special events, please visit DavisFamilyVineyards.com, call 707-569-0171 or email sales@daviswines.com.

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