The Wineyard, The Hopyard and Rustico Cibo Restaurant Venues to be TasteLive’s Home Production Site for Interactive Streaming Webcasts

Set to Open in Early 2012, The Wineyard & The Hopyard are Wired with High-Speed Internet, Sound, Cameras and Televisions for Wine, Food, Music Events

(Santa Rosa, CA, December 13^th 2011) – The Wineyard at Santa Rosa Vintners' Square and TasteLive announced today a strategic partnership to promote the expanding urban wine village's facilities and give TasteLive a home base to produce its interactive wine, food, and music webcasts. TasteLive is a real time event-based Social Media Network offering exclusive branded channels and production for Social Media events. The fully independent platform is integrated with Twitter, Facebook and other Social Media sites to provide extended “reach” across multiple networks.

“This is a win win for both companies,” said Dino D’Argenzio, Co-founder of The Wineyard at Santa Rosa Vintners’ Square and Senior Real Estate Advisor and Partner at Keegan & Coppin. “By working with TasteLive’s management team at Creative Furnace, we’ve designed our new spaces for today’s special event market. It’s no longer simply about providing the best services for onsite events; it’s also about offering turnkey, state-of-the-art, multimedia capabilities. By creating this partnership, we can virtually export events to trade, media and consumers worldwide.”

“Since TasteLive added streaming broadcast capabilities in 2009, we’ve been virtual nomads, traveling to sites to produce interactive webcasts,” said Cailyn McCauley, Co-founder of Creative Furnace and Managing Partner for TasteLive. “We’ll continue to offer such services, however, we can now present clients with a home base for our productions. This is especially important for rural wineries, and those without facilities, that don’t have the technology or bandwidth to host such events.”

Santa Rosa Vintners' Square is already home to three outstanding wineries with production facilities including, founding winery D'Argenzio Winery, Krutz Family Cellars and Sheldon Wines, as well as Squire Cigars. The urban wine village is expanding with its cooperative The Wineyard tasting arena to include Atascadero Creek Winery, Flocchini Winery, Jazz Cellars, SRJC's Shone Farm Winery, and more to be announced soon. The Hopyard will act as the center’s special event and live music venue, with local microbrews featured at its bar. Rustico Cibo Culinary Kitchen is designed as a working restaurant as well as demonstration kitchen with built in digital cameras and televisions.

TasteLive, launched in 2008 with an initial core focus on fine wine, has produced more than 250 online events hosted with some of the world’s top winemakers, trade groups, and importers. The platform is primarily used for virtual blogger tastings, interactive sales and marketing team events, virtual wine club tastings, and on-location webcasts.

To learn more about TasteLive, contact Joel Quigley at 707.495.0831 or email joel@creativefurnace.com. To learn more about The Wineyard, contact Chris O'Connell chris@santarosawineyard.com or (707) 934-5002.

Interviews and high-resolution photos are available upon request.

Media Contact:

Joel Quigley, President & Co-Founder, Creative Furnace
Business Development, TasteLive

Ph: (707) 495-0831 / email: joel@creativefurnace.com